Good morning IG Entrepreneurs!! We at Prosperity on the Platform are back again to bring you valuable tidbits that you can apply today to your Instagram account!

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Authenticity and Vulnerability:

True influence and authority comes from being genuine and staying true to your personal experiences. Share your experiences in your content and stories.

Vulnerability is a powerful strength, revealing your humanity and emotional depth helps forge deeper connections with others.

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Authority:

Authority arises from the unique mix of your experiences, values, and personality traits that empower you to make an impact. And you should be so confident in it that people think wow, they have a lot of conviction behind their product/business.

True authority isn’t reliant on titles or external roles; it’s about your ability to share your story and build meaningful connections. You should embody what you preach.

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Entrepreneurship as a Journey:

The entrepreneurial journey is marked by both triumphs and setbacks, and is a process of continual self-discovery.

It’s crucial to embrace the unpredictability of business growth, viewing challenges as opportunities for innovation and growth – its important to share some of your mistakes/challenges/set backs….customers can relate to you when you share your humanness.

Your struggles and weaknesses can become the very foundation of your influence and authority.

We encouraged you to re-frame your challenges as valuable learning experiences that can inspire and guide others.

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Purpose:

If you are simply focused on selling your product, you will get the opposite of what you want. You need to bring meaning behind your business and stand for something.

The businesses that win over others are those who not only align personally with their product/service, but also share what they stand for (and don’t stand for), share their story, their purpose, their goodness to others and that their focus is on their customer’s results- how their sales are transformational, not transactional.

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Dream Client and Audience Alignment:

The idea of a “dream client” refers to those who resonate with your message and feel comfortable to purchase from you quickly.

Instead of trying to appeal to everyone, focus on attracting and serving this aligned audience who connects with what you offer.

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